Internet marketing seems to re-intent itself faster we can follow. From Google's near complete domination of search in less than a decade, including major changes to their search algorithms annually, to Facebook's domination of social media in just a couple years -- choosing a way forward in terms of strategic web marketing can be a little confusing.
This is both a challenge and an opportunity for those wishing to drive traffic online to their business or offering.
This is why I have decided to write a book about demystifying the "secret code" of internet marketing.
I submit to you that doing business online in 2010 requires that you "tune in" to what I call
the "Dot-Com Frequency".
As a primer, please checkout this great video highlighting the changes in current online marketing dynamics brought about by social media. With over 2 million views on Youtube, it's clear this is more than a passing fad...
My name is Dan Shannon, and I am pleased to present the pre-release of my new web marketing handbook "THE DOT COM FREQUENCY". With more than 25 years in the film business, from production to distribution and marketing, I have gained some valuable first-hand insights into the creating and executing a proper sales and marketing strategy for films, documentaries, TV series or for that matter any form of digitally delivered media.
The writing of this book has come about over a period of several years. I have produced and directed a number of films, and have also been a buyer for a major North American DVD studio. In the last five years, I have increasingly become interested in how the web is impacting our industry (or any industry for that matter), and I have witnessed clients of mine who leverage online niche markets to sell their films, and used web marketing techniques to directly access customers which only a decade ago, would have been impossible.
Such access to market had until recently, been reserved to major distribution companies and studios, who controlled the various tiers of the distribution.
Today online marketing means any rights owner can sell his or her film to an online customer base, and grow their own long-term distribution strategy.
The book is in final editing stages, and is full of case studies and actual tactics anyone can apply today. I will be sharing updates by email about our pre-release special offers.
In the meantime, allow me provide you with a free sneak preview via my 7-step web marketing blueprint, based on my own experience and the foundation of the 4 and 5 figure consulting packages I offer my clients. These are simple techniques any business can implement online right away to use web marketing for your film, DVD, event or other offering, with little to no technical knowledge of web programming.
My vote? take back the relationship with the customer for your business, and get familiar with these techniques, no matter what your line of business, but especially if you are involved in film-based media.
Best,
This is both a challenge and an opportunity for those wishing to drive traffic online to their business or offering.
This is why I have decided to write a book about demystifying the "secret code" of internet marketing.
I submit to you that doing business online in 2010 requires that you "tune in" to what I call
the "Dot-Com Frequency".
As a primer, please checkout this great video highlighting the changes in current online marketing dynamics brought about by social media. With over 2 million views on Youtube, it's clear this is more than a passing fad...
My name is Dan Shannon, and I am pleased to present the pre-release of my new web marketing handbook "THE DOT COM FREQUENCY". With more than 25 years in the film business, from production to distribution and marketing, I have gained some valuable first-hand insights into the creating and executing a proper sales and marketing strategy for films, documentaries, TV series or for that matter any form of digitally delivered media.
The writing of this book has come about over a period of several years. I have produced and directed a number of films, and have also been a buyer for a major North American DVD studio. In the last five years, I have increasingly become interested in how the web is impacting our industry (or any industry for that matter), and I have witnessed clients of mine who leverage online niche markets to sell their films, and used web marketing techniques to directly access customers which only a decade ago, would have been impossible.
Such access to market had until recently, been reserved to major distribution companies and studios, who controlled the various tiers of the distribution.
Today online marketing means any rights owner can sell his or her film to an online customer base, and grow their own long-term distribution strategy.
The book is in final editing stages, and is full of case studies and actual tactics anyone can apply today. I will be sharing updates by email about our pre-release special offers.
In the meantime, allow me provide you with a free sneak preview via my 7-step web marketing blueprint, based on my own experience and the foundation of the 4 and 5 figure consulting packages I offer my clients. These are simple techniques any business can implement online right away to use web marketing for your film, DVD, event or other offering, with little to no technical knowledge of web programming.
My vote? take back the relationship with the customer for your business, and get familiar with these techniques, no matter what your line of business, but especially if you are involved in film-based media.
Best,